Linen is considered the finest and most sustainable natural material - breathable, durable and simply a dream on the skin. No wonder that "linen abayas" are currently being advertised everywhere. But be careful! Not everything that has "linen" in its name is really linen.
The bitter truth: many of these supposedly high-quality abayas are only made of a fraction of linen - if any at all! Instead, they contain polyester, viscose or other synthetic fibers that have as much to do with real linen as fast fashion has to do with sustainability.
High time to speak plainly: How do you recognize a genuine 100% linen abaya - and why shouldn't you be fooled by marketing ploys?
Linen abaya as a game changer for Muslims in summer
Linen is a real game changer - especially for Muslim women who value style, comfort and sustainability:
🔥Breathable & temperature-regulating: No more stuffy, sticky fabrics! Linen keeps you fresh - even at 40 degrees in the shade.
Opaque but lightweight: nobody wants a see-through abaya that feels like a tank. High-quality linen offers just the right balance.
🌱 S ustainable & environmentally friendly: While cotton (not organic cotton) consumes vast amounts of water and polyester is naturally made from petroleum and pollutes our environment, linen grows almost by itself - without pesticides and without a guilty conscience.
💎 Durable & timeless: While polyester loses its charm after a few washes, real linen becomes softer and softer over time and remains a faithful companion for years.
Sounds good, doesn't it? But that's exactly why many retailers use the name "linen" to sell inferior goods as a premium product.
The "linen abaya lie": how you are being taken for a ride
🚨 Micro-linen content: Some retailers mix a few percent linen into polyester and sell it as "linen abaya". Sounds like a scam? It is.
🚨 Misleading or missing labels: Some manufacturers are real magicians - they simply make the actual material mix disappear.
🚨 Cheap production from the Far East: mass-produced, often under questionable conditions and then advertised as "hand-picked".
But there are clear rules: According to the EU Textile Labeling Regulation, a fabric may only be called "linen" if it contains at least 85% real linen. Anyone who violates these rules risks hefty penalties - and above all the trust of customers.
Alibaba scrap or genuine linen from Europe?
Many of the cheap "linen abayas" come from China or Pakistan - mass-produced, cheaply bought and of questionable quality. The problem?
❌ O paque supply chains - no one knows where the fabrics really come from.
❌ Environmentally harmful transportation routes - From the factory in Asia via various intermediaries to you.
❌ Hardly any control over material specifications - What you get is often not what you expect. Even the store you buy from often doesn't know what material their "linen abaya" is really made of.
Yet the solution would be so simple: linen also grows in Europe - sustainably, to a high quality and under fair conditions!
Wraps of Nature: The first OEKOTEX* linen abaya from Europe
We had enough of fake abayas and cheap marketing tricks. That's why we developed the first real linen abaya "Made in Europe" - made from 100% Oeko-Tex certified linen, without middlemen, without greenwashing. We know where our linen comes from, who designed the cut (me) and we know our seamstresses by their first names.
Our promises:
✔ Genuine linen - no deceptive packaging!
✔ Fair & sustainably produced in Europe
✔ Durable, stylish & comfortable
✔ Transparent - we show you exactly where your fabric comes from
In short: not fake, but quality you can feel.
Anyone who buys a cheap linen abaya is buying polyester
The truth is hard, but necessary: Not every "linen abaya" is really made of linen. Many retailers lure customers with misleading descriptions, inferior blended fabrics or conceal the true origin of their goods.
But the choice is yours. Pay attention to the material specifications, opt for certified quality and make a conscious decision against fast fashion.
With Wraps of Nature, you get what you deserve: genuine linen abayas that are not only beautiful, but also fair and sustainable.
🔎 So, what are you waiting for? No more fake lines - discover real quality now!
